VANS Global Campaign- “THIS IS OFF THE WALL”

Vans, the Icon of Creative Expression, Highlights the Diverse Meaning of “Off The Wall”

Vans, the original action sports and one of the largest youth culture brands in the world, today announces the release of its global campaign, This Is Off The Wall.  Following up on Vans’ 50th anniversary series, which welcomed newcomers to the brand’s rich heritage and thanked decades of loyalists, the 2017 campaign focuses on what makes Vans “Off The Wall” – creative expression.

2017_Brand_PR_ChinaDIY8

To demonstrate the breadth of activities and pursuits that define “Off The Wall,” Vans has developed a digital-based campaign  www.vans.co.in utilizing a range of film techniques, from slow motion to time-lapse, focusing on the creative endeavors that Vans champions. Vans showcases the essence of “Off The Wall” through a diverse set of ambassadors within a hero montage and a series of shorter spots.

This Is Off The Wall taps into Vans professional athletes, artists, musicians and style purveyors who have long and personal histories with the brand. Their stories are each unique and told through a variety of tones, but ultimately shine a light on the passions that Vans has always supported. The visual nature and the emotions that are evoked in each story are easily translatable around the world, showing that creative expression is inclusive and without borders.

2017_Brand_PR_TonyElijah1

“Off The Wall” was a term coined when skateboarders in the mid ‘70s were landing new tricks in empty pools by literally skating off the wall. At that time, skateboarders were the outcasts of society that were expressing themselves through the style of their sport. These individuals were not only the pioneers of skateboarding but lived and breathed creativity through art, music, fashion and local culture. For more than 50 years, “Off The Wall” has been synonymous with that original spirit of rebellion and creative expression.

Visit www.vans.co.in/#offthewall to watch the This Is Off The Wall series and visit http://www.vans.co.in/houseofvans/ to see how “Off The Wall” will come to life throughout the year.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s